Charlotte Lifecycle is a hypothetical community-based non-profit organization dedicated to strengthening the city’s reputation for having a diverse range of activities and uniting its citizens through cycling opportunities. Committed to health and wellness, Charlotte Lifecycle strives to support and create a powerful voice for cycling and its benefits.

A detailed case study of the design process and implementation of the brand campaign can be accessed *here*.
An article of the exhibition has been published by Caleb Roenigk. 
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