Established in 1986, Lifeway Foods Inc. has now grown into the largest manufacturer of Kefir in the United States. The updated brand identity strengthens Lifeway’s product relationship with consumers and coincides with the success of providing nutritious probiotic dairy products.

Due to the static appearance of the current logotype, the revised lettering is geared toward expressing a more empathetic humanistic quality. Adding movement more appropriately defines the active lifestyle the company promotes.

Introducing a logomark in addition to the new typography establishes relevancy with the product. The liquid droplet-like form signifies a beverage, the circles inside the form symbolize living microorganisms, and the smooth protrusions resemble the thick, creamy texture of kefir grains.

Completed at the University of North Carolina at Charlotte and is not affiliated with Lifeway Foods, Inc.
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