PIKE’S SODA SHOP // REBRAND
This rebrand explores the development of a diner in Charlotte, NC that serves malts, shakes, and classic comfort foods in a retro-themed setting. The original branding lacks organization and consistent visual language. The central concept of the revised identity is primarily geared toward modernizing the packaging while maintaining a cohesive, vintage aesthetic.
Completed at the University of North Carolina at Charlotte and is not affiliated with Pike's Soda Shop.